Have social media algorithms sent you in to a spin?
Ever wondered why some adverts stick in your head and others don't?
Do you know your TVR from your OTH?
The world of advertising can be a confusing place, full of jargon and ever-changing rules and regulations. The good news is you don't need to be an expert to get amazing results...you just need RM Media on your side! We are the straight-talking advertising agency, driven by results.
We use a plethora of tools to plan, buy and evaluate media campaigns. These vary depending on the platform but here are just a few of the industry bodies we trust to produce accurate figures and up to date research that guides our work...
These organisations' websites provide plenty of bedtime reading, but don't worry, we'd never expect you to wade through them all – that's our job!
At RM Media, we also have access to data from Mosaic, TGI, Experian, and Kantar Media Group. The information from these trusted sources assists us with accurate audience profiling. This is essential to make sure your campaigns are targeted, and your advertising budget is never wasted.
A lot of work goes in behind the scenes before the launch of any campaign. There's no way we would ever put out an advert until we were completely satisfied that every T had been crossed and every I had been ticked. Preparation and thorough research are key in this industry. Anybody who tells you that their advertising campaign didn't work probably had a lack of it!
Whether you're looking to drive physical footfall, increase your database, sell more products, or change public behaviour, RM Media has the expert knowledge to help you achieve it.
When it comes to evaluating the success of your advertising, we can prepare a detailed post campaign analysis report. This will explain how your objectives were successfully met and can help you make informed decisions about future campaigns.